Creative marketing and copywriting

World-class sport and PhDs

World-class sport and PhDs

International student recruitment is a key part of Hartpury University’s objectives, with Canada being a target country. The team wanted to run an advertising campaign in a Canadian careers adviser magazine, so we set to work.

We moved away from the traditional advert style, focusing instead on sharing inspirational stories to help promote the benefits of our brand in an authentic way.

We selected two subject areas popular in Canada – sport and equine – showcasing world-class rugby and PhD-level research stories to help promote our integrity as a (new) university.