Market research told us that students thinking about going to university want to know more about who will be teaching them. So as part of our content strategy for the university’s 2017/18 undergraduate prospectus, we decided to put our lecturers in the spotlight.
We interviewed experienced teaching staff and wrote about what they said, capturing their experience, and passion for their subjects and students. We also invested in contextual photography to bring their words to life. The profiles were so popular that they formed the basis of many campaigns throughout the subsequent year. Even the university’s Vice-Chancellor said he hadn’t realised how many exceptional lecturers the university had![plugin_details2]