These beautiful little postcards formed exclusive invites to Feva boutique’s VIP fashion events. They were small and simple to create, yet their arrival on customers’ doormats would be eagerly anticipated each month.
With only 70 invites sent per event, it felt exciting to be on the invite list. Much more than the opportunity to attend an enjoyable soiree, it meant being a valued part of Feva’s community.
Receiving an invite felt special, and as a result event attendance was high. Sales often exceeded those made in an entire week and, even more impressively, brand loyalty and customer value soared.