This project involved the creative development of a brand new ecommerce website to increase brand awareness and retail sales revenue. The site connected with the digital sales system, and was easy to update – by all shop staff – in line with new season stock.
The result? We achieved our objective. Well informed sales strategies, the mapping of seamless customer journeys, and the production of strong sales content resulted in immediate online sales as well as increasing footfall in-store. The confidence of previously digitally-illiterate shop staff rocketed as they became experts at managing the e-commerce shop too!