“I’ve always loved human psychology, so it seemed natural that I moved into the world of marketing after graduating. I partner with people, projects and brands that I’m inspired by, which means I truly do love what I do.”
I’m an award-winning and highly qualified marketing professional and copywriter. I have over 15 years’ experience working for universities, fashion and beauty SMEs and the media.
Since graduating from Cardiff University with a BA (Honours) Communications degree in 2001, I’ve pursued my marketing career full throttle, gaining experience with fashion, beauty and wellbeing brands, as well as education and skills agencies, universities and governing bodies in the higher education sector.
I’ve worked for both commercial marketing agencies, charities, large corporations and SMEs.
I love learning and have studied in some shape or form for most of my life. My work with universities enables me to use my passion to create and deliver successful strategies, whilst keeping abreast of best-practice marketing expertise, typical of large competitive organisations.
My beauty, fashion and wellbeing marketing work is fun and creative. I’m helping consumers to feel good about themselves. I can apply everything I know to making a big difference in an area that I’m personally obsessed with.
Here’s a bit more about me…
- Award-winning creativity
I think outside the box to help brands meet their goals. I’ve won five prestigious Havas Education HEIST awards for the execution of outstanding marketing campaigns that disrupt the status quo.
- Highly qualified
Qualified to the highest level with the CIM*, I support businesses to compete in rapidly changing markets through strategic marketing consultancy and planning across the marketing mix.
- A talented content strategist
From videos and podcasts to written stories, I’m adept at creating multichannel content plans to engage target audiences at every stage of the marketing funnel.
- A persuasive copywriter
I’m naturally curious and quick to recognise and tell a compelling story. I’ve trained with the best including D&AD, the CIPR and the CIM*. I coach others in this area too.
- Multichannel experience
My integrated campaigns experience means I can execute bespoke plans for your business – from advertising, social media, websites and emails to point-of-sale materials, environmental graphics, brochures and more.
- A natural communicator
My strong people skills and extensive management experience mean I can build relationships quickly and integrate into new businesses and teams. I’ll work with your own suppliers or mine to deliver results.
- An adventurous spirit
I’m a hippy at heart, loving travelling and nature. From camping, wild swimming and herbal medicine, to exploring the Himalayas and Bornean jungles, my adventurous spirit takes me far and wide.
*D&AD (Global Association for Creative Advertising and Design); CIPR (Chartered Institute of Public Relations)