Blog
Enjoy my everyday thoughts about copywriting, content strategy, brand and marketing below. I try to make them useful to large and small businesses alike, so hopefully they’ll inspire you to find new creative ways to grow your business or fulfil your mission.
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The unlikely content heroes: marketing stakeholders
Picture this: a marketing team on a daring quest to conquer the ever-changing realm of digital landscapes, armed with creativity, data analytics, and strong coffee. But wait! In the shadows, unsung heroes…
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Brand: Why it’s more than just a logo
Your brand is so much more than just a fancy logo or a catchy tagline. First things first, what exactly is a brand? Think of it as the personality and reputation of…
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Content Strategy: Unleashing the Magic of Compelling Content
We’re diving into the realm of captivating storytelling, engaging blog posts, and social media magic. First things first, what exactly is content strategy? Well, think of it as the secret recipe that…
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The Power of Words: Why Professional Copywriting Rocks!
Today, let’s have a chat about the incredible importance of professional copywriting. We’re talking about the wizards of words, the masters of messaging, and the superheroes of storytelling. So, kick back, relax,…
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Creating a customer persona
Knowing and understanding your customers is central to a successful business strategy. Customer personas are your perfect tool. So if you haven’t already developed your knowledge bank through research, and created your…
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Delighting your prospects with marketing content
Competition for attention in the digital world is fierce. From brands and influencers to family and friends, we’re faced with new engagement opportunities everywhere we look. In fact, we spend nearly seven…
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How strong is your conversion strategy?
The consumer world has changed. The traditional marketing sales funnel – at the helm of successful marketing strategies for decades – is now a flywheel. Why? Because purchase decision-making journeys have evolved…
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Content design for website landing pages
Landing pages provide quality experiences for users and drive conversions or sales using targeted messaging. They contain value propositions and trust signals, communicating how your product or service addresses customer needs and…
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Copywriting: what you need to know
The digital era has changed the way people read and digest information – both online and offline. Increasingly short attention spans require sentences and paragraphs to be short and to the point.…
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Employee advocacy: making it work
If you haven’t yet heard, employee advocacy is the next big thing. And to be honest, when you look at the successes of brands like Dell, Starbucks and GymShark, whose employees are…
