Blog
You’ll find my everyday thoughts about copywriting, content strategy, branding and marketing below. I try to make them useful to large and small businesses alike, so hopefully they will inspire you to find new creative ways to grow your business or fulfil your mission.
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Copywriting for digital readers
The digital era has changed the way people read and digest information – both online and offline. Increasingly short attention spans require sentences and paragraphs to be short and to the point.…
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Employee advocacy: making it work
If you haven’t yet heard, employee advocacy is the next big thing. And to be honest, when you look at the successes of brands like Dell, Starbucks and GymShark, whose employees are…
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Does your ‘brand’ really matter?
Most large businesses understand that their brand is among their most valuable assets, providing the route to long-term financial success; they also have the capabilities to mould this asset to suit their…
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