Blog
Enjoy my everyday thoughts about copywriting, content strategy, brand and marketing below. I try to make them useful to large and small businesses alike, so hopefully they’ll inspire you to find new creative ways to grow your business or fulfil your mission.
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Understanding your customers
Knowing and understanding your customers is central to a successful business strategy. So if you haven’t already developed your knowledge bank through research, now’s the time to do so. The best way…
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Delighting your prospects with marketing content
Competition for attention in the digital world is fierce. From brands and influencers to family and friends, we’re faced with new engagement opportunities everywhere we look. In fact, we spend nearly seven…
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How strong is your conversion strategy?
The consumer world has changed. The traditional marketing sales funnel – at the helm of successful marketing strategies for decades – is now a flywheel. Why? Because purchase decision-making journeys have evolved…
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Content design for website landing pages
Landing pages provide quality experiences for users and drive conversions or sales using targeted messaging. They contain value propositions and trust signals, communicating how your product or service addresses customer needs and…
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Copywriting: what you need to know
The digital era has changed the way people read and digest information – both online and offline. Increasingly short attention spans require sentences and paragraphs to be short and to the point.…
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Employee advocacy: making it work
If you haven’t yet heard, employee advocacy is the next big thing. And to be honest, when you look at the successes of brands like Dell, Starbucks and GymShark, whose employees are…
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Does your ‘brand’ really matter?
Most large businesses understand that their brand is among their most valuable assets, providing the route to long-term financial success; they also have the capabilities to mould this asset to suit their…
