Good marketing needs

Hello, I’m Sophie.

I help SMEs, charities and universities grow through expert brand strategy, content and marketing.

I combine strategic thinking with hands-on delivery – connecting the bigger picture with the practical detail. From defining your brand positioning and identifying your most valuable audiences to creating compelling content, delivering effective campaigns and building your team’s marketing capability, I bring both the thinking and the skills to make things happen.

I’m a creative, commercially minded thinker with a proactive approach and a track record of award-winning innovation, recognised through nine national marketing awards. Highly qualified by the Chartered Institute of Marketing, I understand how aligning your brand, content and channels with the right audiences can drive engagement, strengthen reputation and deliver business growth.

Havas HEIST award winner logo - Gold

Sophie has absolutely superb marketing judgement.

Director of Marketing and Communications

Say hello

What I’m good at

Strategy and positioning

  • Brand strategy — defining why audiences should choose you
  • Content strategy — deciding what stories to tell, how and where
  • Marketing strategy — identifying the channels and activities that will deliver results

Digital marketing and communications

  • Website strategy, development and content
  • Email marketing
  • Social media strategy and management
  • Advertising and campaign management
  • Media relations and PR

Creative content

  • Copywriting and storytelling
  • Photography and video production
  • Creating engaging, audience-focused content across channels

Training and coaching

  • Developing training and coaching packages
  • Helping teams build skills, confidence and marketing capability

 

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Explore my award-winning portfolio

View full portfolio

Award-winning marketing innovation

Benefit from award-winning innovation. I’ve won seven Havas HEIST awards for outstanding university marketing campaigns, placing me among the best in the UK university sector. HAVAS Education HEIST award winner logo

Extensive experience

Make the most of my experience working in different industries and on different projects for leading organisations – from universities and governing bodies to fashion, beauty and wellbeing brands.

Chartered marketing status

Be confident in my ability to create sustainable results. I’ve developed my skills alongside global marketing leaders, achieving the highest level of Chartered Institute of Marketing accreditation. I’m passionate about the positive impact that good marketing and copywriting have on businesses, economies, societies and the environment.