Marketing that makes a difference
I help organisations turn ambition into reality through intelligent marketing that connects with the right people, making the most of technology and AI to work smarter and drive results.
From brand positioning and storytelling to digital campaigns, websites and technology solutions, I combine strategic thinking, creative ideas and practical delivery with a performance-led approach. I work with universities, heritage organisations and charities, and health and wellbeing brands, as well as supporting SMEs across a range of sectors.
I solve problems, spot opportunities and help good organisations do great things.
25+
Years in marketing across industries
9
HAVAS HEIST awards for
marketing innovation
CIM
Chartered Institute
of Marketing qualified
Loved by clients
Brands I've worked with
Big-organisation expertise, at any scale
The thinking of a large organisation, scaled to suit yours
I’ve spent my career inside large, commercially successful organisations, working with advanced systems, rigorous processes and high standards. I love helping them push their thinking further. And because I know what best practice looks like, I can scale it to suit smaller teams and budgets – so growing organisations get the same strategic thinking, without the overheads.
Technology and AI
Confident with the tools that power modern marketing
I’m confident across the platforms that power modern marketing, from content management and CRM to social, email and data. I use AI every day too – Claude is my favourite – to develop smart solutions that accelerate projects and enhance outputs, always with people, purpose and good judgement at the heart of what I do.
WordPress · Drupal · Salesforce · Microsoft Dynamics · Mailchimp · Sprout Social · Hootsuite · Power BI · Tableau · Claude
What I offer
Four ways I can help your organisation grow
Marketing strategies
Clarify your distinction and competitive edge before developing strategies to provide the direction you need to achieve your goals
Digital marketing
Turn your strategy into action, reaching the right people with the right channels and technologies to make your marketing investment worthwhile
Creative content
Tell stories that capture attention and engage your audiences through compelling copywriting, case studies, video, photography and podcasts
Training and coaching
Strengthen your internal marketing capability through a range of practical training packages, tailored coaching and collaborative support
Recognition
Nine HAVAS HEIST awards for marketing innovation
HAVAS HEIST awards are higher education’s leading marketing awards. They’re highly competitive – hundreds of universities enter – and set the benchmark for outstanding marketing across the sector. My awards span:
Brand and reputation campaigns · Student recruitment campaigns · Content · Prospectuses · Websites
Portfolio
Blog
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Your brand value proposition and key messages
How to write a value proposition that sets you apart, and key messages that bring it to life – with a simple formula, worked examples and tips.
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Website marketing strategy: a 9-step guide
Turn your website into a growth engine. Follow these 9 practical steps to set goals, sharpen your message, improve your SEO and convert more visitors.
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Working in marketing with an ADHD brain
What it’s really like to work in marketing with an ADHD brain: the strengths it brings, the challenges, and the simple strategies that help me thrive.
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The pros and cons of freelance marketing
What it’s really like to work as a freelance marketer: the freedom, the variety and the earning potential – plus the challenges, and what helps me manage them.