Marketing that makes a difference
I help organisations turn ambition into reality through intelligent marketing that connects with the right people, making the most of technology and AI to work smarter and drive results.
From brand positioning and storytelling to digital campaigns, websites and technology solutions, I combine strategic thinking, creative ideas and practical delivery with a performance-led approach.
I solve problems, spot opportunities and help good organisations do great things.
25+
Years in marketing
9
National awards for
marketing innovation
CIM
Chartered Institute
of Marketing qualified
Loved by clients
Organisations I've worked with
Technology and AI
Confident with the tools that power modern marketing
I’m confident across the platforms that power modern marketing, from content management and CRM to social, email and data. I use AI every day too – Claude is my favourite – to develop smart solutions that accelerate projects and enhance outputs, always with people, purpose and good judgement at the heart of what I do.
WordPress · Drupal · Salesforce · Microsoft Dynamics · Mailchimp · Sprout Social · Hootsuite · Power BI · Tableau · Claude
What I offer
Four ways I can help your organisation grow
Marketing strategies
Get clear on what sets you apart and what matters to your audiences, shaping focused positioning, content and channel strategies that provide competitive direction
Digital marketing
Turn your strategy into action, reaching the right people with the right channels and technologies to make your marketing investment worthwhile
Creative content
Tell stories that capture attention and engage your audiences through compelling copywriting, case studies, video, photography and podcasts
Training and coaching
Strengthen your internal marketing capability through a range of practical training packages, tailored coaching and collaborative support
Recognition
Nine HAVAS HEIST awards for marketing innovation
HAVAS HEIST awards are higher education’s leading marketing awards. They’re highly competitive – hundreds of universities enter – and set the benchmark for outstanding marketing across the sector. My awards span:
Brand and reputation campaigns · Student recruitment campaigns · Content · Prospectuses · Websites
Portfolio
Blog
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Your brand value proposition and key messages
1. How to develop a value proposition A value proposition answers: ‘why should a customer choose your business over others?’ It’s external-facing, aimed at your customers. It clearly explains the…
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Developing a website marketing strategy: a step-by-step guide
In today’s digital world, every business needs a website – it’s the beating heart of your marketing strategy. But with over 1.1 billion websites live on the internet as we…
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Navigating the marketing world with ADHD
I’m sure I have ADHD – I’m not formally diagnosed, BUT I fit most of the NHS criteria so I’m going with that… Marketing is my ideal career, but it’s…
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Embracing independence: working as a freelance marketing professional
The traditional employment landscape is evolving, with an increasing number of professionals choosing the path of independence, including me! But while the prospect of being your own boss and having…