Intelligent marketing for universities, charities and growing businesses
Think. Create. Deliver.
Marketing that makes a difference
I help organisations turn ambition into reality through intelligent marketing that connects with the right people, making the most of technology and AI to work smarter and drive results.
From brand positioning and storytelling to digital campaigns, websites and technology solutions, I combine strategic thinking, creative ideas and practical delivery with a performance-led approach. I work with universities, heritage organisations and charities, as well as supporting SMEs across a range of sectors.
I solve problems, spot opportunities and help good organisations do great things.
25+
Years in marketing across industries
9
HAVAS HEIST awards for
marketing innovation
CIM
Chartered Institute
of Marketing qualified
What I offer
Four ways I can help your organisation grow
Marketing strategies
Clarify your distinction and competitive edge before developing strategies to provide the direction you need to achieve your goals
Digital marketing
Turn your strategy into action, reaching the right people with the right channels and technologies to make your marketing investment worthwhile
Creative content
Tell stories that capture attention and engage your audiences through compelling copywriting, case studies, video, photography and podcasts
Training and coaching
Strengthen your internal marketing capability through a range of practical training packages, tailored coaching and collaborative support
Loved by clients
Brands I've worked with
Global expertise, personal service
Local, national and international marketing best practice, scaled to your team and budget
I’ve spent most of my career with global organisations, delivering marketing at local, national and international level, with advanced systems, rigorous processes and high standards. Because I know what best practice looks like, I can scale it to suit smaller teams and budgets. I’m not a big agency, which is kind of the point. With me, you get me, from first conversation to final result, with specialists I know and trust when a project needs them.
Marketing technology and AI
Modern platforms and AI, used with good judgement to deliver more
I’m confident across the platforms that power modern marketing, from content management and CRM to social, email and data. I use AI every day too – Claude is my favourite – to develop smart solutions that accelerate projects and enhance outputs, always with people, purpose and good judgement at the heart of what I do.
Award-winning higher education marketing
Nine HAVAS HEIST awards, the UK’s national awards for university marketing
I’ve led and been part of teams that have won nine HAVAS HEIST awards – higher education’s national marketing awards. With hundreds of universities competing, they’re the benchmark for outstanding marketing in the sector. My award-winning work spans strategies, content, campaigns, websites, events and prospectuses, all delivering exceptional results for reputation and student recruitment.
Portfolio
Blog
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Human expertise, AI intelligence: how I use Claude in my marketing
How I combine two decades of marketing judgement with Claude, an AI assistant, to work faster and go deeper – and where I always keep a human in charge.
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Your biggest opportunity is already through the door
Why heritage organisations and charities should focus first on the people already visiting – and six practical ways to turn them into loyal supporters and donors.
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Five lessons from a record-breaking Executive MBA campaign
What repositioning the Oxford Executive MBA taught me about insight, differentiation, storytelling and data – and how any organisation can apply the lessons.
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Your brand value proposition and key messages
How to write a value proposition that sets you apart, and key messages that bring it to life – with a simple formula, worked examples and tips.