Good organisations deserve great marketing
Intelligent marketing for universities, charities and growing businesses
Big ambitions. Not enough hands.
- You have a plan, but not the people or time to deliver it
- You know what you want to achieve, but not the clearest route there
- You want big-agency thinking without the big-agency overheads
I bring 25 years of award-winning marketing experience from large, successful organisations, with the flexibility to scale what I know to your business.
25+
Years in marketing across industries
9
HAVAS HEIST awards for
marketing innovation
CIM
Chartered Institute
of Marketing qualified
Five ways to work with me
From strategy to delivery, scaled to fit your team and budget
Marketing strategies
Clarify your distinction and competitive edge before developing strategies to provide the direction you need to achieve your goals
Digital marketing
Turn your strategy into action, reaching the right people with the right channels and technologies to make your marketing investment worthwhile
Creative content
Tell stories that capture attention and engage your audiences through compelling copywriting, case studies, video, photography and podcasts
Training and coaching
Strengthen your internal marketing capability through a range of practical training packages, tailored coaching and collaborative support
Interim leadership
Bring in experienced marketing leadership when you need it most, whether you’re covering a vacancy, leading through change or delivering a rebrand or major campaign
In their words
Trusted by purpose-led organisations
Agency standards, with a personal touch
Marketing excellence, delivered in a personal and flexible way
Working with me, you get the reach of a full team with one person accountable from brief to delivery. I lead every project personally, hold it to high standards and bring in trusted specialists (design, development, video, data) only when the work calls for it.
Global expertise, scaled to your business
Big-organisation rigour, without the big-organisation overheads
After years’ delivering global campaigns for big organisations with enterprise-grade technology and processes, I know which parts of best practice really drive results, and how to adapt them to fit your business.
Recognised for work that delivers
Award-winning thinking, whatever the size of the brief
Projects I have led or been part of have won nine HAVAS HEIST awards, higher education’s benchmark for marketing excellence, judged against hundreds of UK universities. From strategy and campaigns to websites, events and prospectuses, my thinking strengthens reputation and grows sales in highly competitive sectors.
Human expertise, AI intelligence
Modern tech and AI, used with good judgement
I help teams get more out of their marketing, helping to join up content, CRM, social, email and data so everything works harder. I use AI daily to speed up delivery and sharpen the output, while keeping human judgement firmly in charge of what goes out the door.
Portfolio
Blog
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Human expertise, AI intelligence: how I use it in marketing
How I combine 25 years of marketing judgement with Claude, an AI assistant, to work faster and go deeper – and where I always keep a human in charge.
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Your biggest opportunity is already through the door
Why heritage organisations and charities should focus first on the people already visiting – and six practical ways to turn them into loyal supporters and donors.
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Your brand value proposition and key messages
How to write a value proposition that sets you apart, and key messages that bring it to life – with a simple formula, worked examples and tips.
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Website marketing strategy: a 9-step guide
Turn your website into a growth engine. Follow these 9 practical steps to set goals, sharpen your message, improve your SEO and convert more visitors.