Good marketing works in every sector.
Alongside universities and charities, I’ve worked with agencies, small and medium-sized businesses and brands across a wide range of industries. The principles that make marketing work – knowing your audience, a clear strategy and great creative – travel well.
I’m at my happiest with brands that share my own passions – health, fitness, wellbeing, beauty and fashion – where I already understand the product, the sector and the goals.
25+
Years in marketing across industries
9
HAVAS HEIST awards for
marketing innovation
CIM
Chartered Institute
of Marketing qualified
Big-organisation expertise, at any scale
Best practice that works for organisations of every size
Much of my career has been spent inside large, commercially successful organisations – places with sophisticated systems, robust processes and exacting standards. That experience has shaped how I work: rigorous, data-informed and always focused on results.
I enjoy helping ambitious organisations like these challenge assumptions and take their marketing further. And because I know which tools, frameworks and habits make the biggest difference, I can adapt them for leaner teams and tighter budgets – so smaller organisations get big-organisation best practice in a way that’s practical, proportionate and right for them.
How I work
Intelligent, visionary and hands-on
I’m naturally strategic but equally hands-on. I enjoy getting under the skin of a challenge, seeing the bigger picture and bringing together the right thinking, creativity and practical expertise to make things happen. Collaborative and straightforward, I build trust, listen carefully and work alongside people to achieve shared goals.
Sectors
Where I love to work
I bring the same rigour, creativity and hands-on approach to every organisation, whatever its size or sector – from strategy and brand to digital, content and training.
Agencies · SMEs · Health · Fitness · Wellbeing · Beauty · Fashion
Brands I've worked with
Loved by clients
Let’s talk
Let’s explore how I can help your business
Whether you need a clear strategy, a campaign or a confidence boost for your team, I’d love to hear about it. Get in touch.
I also work with universities and heritage organisations and charities.