I know higher education from the inside.
Much of my career has been spent working with universities – large and small, post-92, specialist and Russell Group. Most recently, I’ve led brand and creative marketing at Birmingham City University, marketed Executive Degrees at Saïd Business School, University of Oxford, and headed a 30-strong marketing team at the University of Bristol. Before that, I spent four years as Head of Marketing and Student Recruitment at Hartpury University.
I understand how universities work, what they’re trying to achieve and the pressures they face, from competitive recruitment markets to shifting policy and tight budgets. That insight means I can get up to speed quickly, speak the language of every team I work with and focus on what will make the biggest difference.
25+
Years in marketing across industries
9
HAVAS HEIST awards for
marketing innovation
CIM
Chartered Institute
of Marketing qualified
Every audience, every goal
Joined-up marketing for the whole institution
Universities have more audiences and ambitions than almost any other organisation. I understand undergraduate and postgraduate recruitment, research, alumni relations, development and commercial goals – and how they fit together to build a strong institutional brand.
Just as importantly, I know how to build relationships with, and influence, the many stakeholder groups involved, from academics and senior leaders to professional services teams and students. Bringing people with you is often what turns a good plan into great results.
Undergraduate recruitment · Postgraduate recruitment · Research · Alumni · Development · Commercial
How I help
University marketing projects
I work across the full range of university marketing, from strategy and brand to campaigns, content and training. I can lead a project from start to finish, step in as an interim or contract marketing lead, or give your team expert support where it needs it most. Every project is shaped around your audiences, your institution and your goals.
Marketing strategy · Brand and reputation campaigns · Student recruitment campaigns · Paid media and CRM · Websites and content · Printed and digital prospectuses · Academic and research communications · Open day presentation training · Interim marketing leadership
Selected work
Results universities can measure
Brands I've worked with
Recognition
Award-winning work, judged against the best in the sector
I’ve led and been part of teams that have won nine HAVAS HEIST awards – higher education’s national marketing awards. With hundreds of universities competing, they’re the benchmark for outstanding marketing in the sector. Most recently, my Oxford Executive MBA campaign won Silver and Bronze at the HEIST Awards 2026, and my University of Bristol postgraduate brand campaign won Gold and Bronze. My award-winning work spans strategies, content, campaigns, websites, events and prospectuses, all delivering exceptional results for reputation and student recruitment.
Loved by clients
Let’s talk
Let’s explore how I can help your university
Whether you’re planning a recruitment campaign, refreshing your prospectus, looking for an experienced interim marketing lead or building your team’s skills, I’d love to hear about it. Get in touch.
I also work with heritage organisations and charities and growing businesses.