Motivated by people, ideas and impact
I love making connections, looking at things differently and finding creative ways to turn marketing challenges into opportunities. I’m also rigorous, data-informed and driven by measurable impact.
I’m based in Cheltenham, Gloucestershire, and work with organisations across the UK and internationally.
Ultimately, I do work that makes a difference, with good people, shared ambition and a genuine sense of purpose.
25+
Years in marketing across industries
9
marketing awards
for innovation
CIM
industry qualified to
postgraduate level
35+
People in teams
teams I've led
Big thinking, personal service
Good organisations deserve great marketing, whatever their size. I’ve spent my career inside large, commercially successful organisations, delivering global campaigns with enterprise-grade technology and processes. I know which parts of best practice really drive results – and how to adapt them to your team, budget and goals.
I’m not an agency – and that’s the point. You work with me, from first conversation to final result. When a project needs extra skills, I bring in specialists I know and trust. And because my name is on everything I deliver, every piece of work meets the same high standard.
Where I’ve worked
Universities, charities and growing businesses
Universities
Most of my 25+ years have been in higher education marketing, from Russell Group and post-92 universities to small, specialist institutions. I understand the governance, stakeholders and competitive pressures of student recruitment, research communications and fundraising.
Charities and heritage
Alongside extensive experience with higher education charities, I’ve worked with National Star, a charity for people with disabilities, and Gloucester Cathedral, developing a marketing and digital transformation strategy that prioritised reputational and fundraising goals.
Growing businesses
From start-ups building a brand from scratch and new product launches to established SMEs ready for their next stage, I know how to make every pound work hard for you. I’m happiest with purpose-led brands that share my passions across a range of industries.
Brands I’ve worked with
In their words
Highly qualified, and still learning
My marketing and communications career started with a BA (Hons) in Communication Studies from Cardiff University. Since then, I’ve achieved the CIM (Chartered Institute of Marketing) Level 6 Diploma in Digital Marketing and its Level 7 Postgraduate Diploma in Marketing Leadership – I was among the first 100 people in the world to achieve the latter. Together, they give me hands-on digital expertise and the strategic leadership to drive sustainable growth.
I’ve also completed extensive training in advertising, editorial storytelling, copywriting, data and reporting with leading organisations, including the CIPR (Chartered Institute of Public Relations), D&AD (Design and Art Direction) and the DMI (Digital Marketing Institute).
CIM Level 7 Postgraduate Diploma in Marketing Leadership · CIM Level 6 Diploma in Digital Marketing · BA (Hons) Communication Studies · Short courses with CIPR, D&AD and DMI
Recognised for results
Nine HAVAS HEIST awards, the UK’s national awards for higher education marketing
Every client gets award-winning thinking, whatever the size of the brief. I’ve led and been part of teams that have won nine HAVAS HEIST awards – the benchmark for outstanding higher education marketing, judged against hundreds of UK universities. Most recently, my Oxford Executive MBA campaign won Silver and Bronze at the HAVAS HEIST Awards 2026, and my University of Bristol postgraduate brand campaign won Gold and Bronze.
Global student recruitment campaigns · Brand and reputation campaigns · Events marketing · Websites · Prospectuses · Best use of data
In their words
Marketing technology and AI
Modern tech and AI, used with good judgement
I’m confident across the platforms that power modern marketing, from content management and CRM to social, email, project management and reporting dashboards, and I know how AI works within each to uncover insights, personalise communications and boost efficiency.
Claude is my main AI partner, though I use others depending on the task, and it sits at the heart of how I create and manage content across channels. I use it smartly: clear briefs, careful review, an editorial partner rather than a shortcut. Because I know what good marketing looks like, AI helps me work faster and deliver better results – with human judgement always in charge.
Claude · ChatGPT · WordPress · Salesforce · Microsoft Dynamics · Mailchimp · Power BI · Canva · Adobe
Beyond work
Outside work, I’m happiest when I’m close to nature
Yoga, time outdoors and discovering new places keep me healthy and grounded. I’m just as happy at home with a good book, cooking nourishing food or making natural beauty products from plants.
What ties it all together is authenticity: I value quality and purpose in everything, including the work I do.
Nature · Authenticity · Freedom · Health · Purpose
In their words
Five ways to work with me
From strategy to delivery, scaled to fit your team and budget
Marketing strategies
Clarify your distinction and competitive edge before developing strategies to provide the direction you need to achieve your goals
Digital marketing
Turn your strategy into action, reaching the right people with the right channels and technologies to make your marketing investment worthwhile
Creative content
Tell stories that capture attention and engage your audiences through compelling copywriting, case studies, video, photography and podcasts
Training and coaching
Strengthen your internal marketing capability through a range of practical training packages, tailored coaching and collaborative support
Interim leadership
Bring in experienced marketing leadership when you need it most, whether you’re covering a vacancy, leading through change or delivering a rebrand or major campaign