Feva, a designer womenswear boutique in the Cotswolds, believed fashion should help women feel confident. Two campaigns brought that belief to life by celebrating inspiring women: the boutique’s own loyal customers, and the style icons who shaped fashion history.
- ClientFeva boutique
- SectorDesigner womenswear
- ChannelsEvents, direct mail, print advertising
- Media partnerCotswold Style magazine
Inspiring Women style evenings
Feva wanted to celebrate its inspiring female customers with a monthly VIP evening in store. Each event had a new theme, all designed to build women’s confidence through fashion.
Staff knew their customers well, which made it easy to pick out 70 inspiring women to invite. Each received an exclusive, personalised invitation through the post.
Strong customer loyalty meant the invitations were warmly received. The evenings became a monthly highlight for everyone involved, and sales on the night often beat a whole normal week’s takings: a simple but effective formula.
of invited guests attended each event
return on investment
Hollywood glamour
To reach new customers too, a targeted advertising campaign ran in Cotswold Style magazine. It drew on iconic women and eras from fashion history to stand out on the page, strengthening Feva’s reputation as a leading designer womenswear boutique and bringing new and existing customers into the store.
The partnership delivered more than adverts. In return for the advertising spend, Cotswold Style featured Feva in its monthly fashion editorial pages and gave the boutique free editorial spots, reinforcing the campaign’s results.
