Hartpury University’s equine research team needed to generate income, which meant effectively communicating how they could help businesses achieve their goals. Why would an equine business choose to partner with them?
An exploratory session soon revealed why: Hartpury provides a unique setting for enterprises to swiftly test, develop and launch new products and services, with unrivalled access to horses and riders for testing, scientists to design credible research and industry professionals to support product innovation.
Creating this value proposition provided the foundations for moving forwards, enabling us to create a new messaging framework and brand identity, followed by a suite of engaging marketing materials including a beautiful brochure, event banners and a website.
The result? The equine team were over the moon, approaching their work with renewed confidence, as they gained new business and increased their annual sales.