UniQuest helps universities turn enquiries into enrolments. With global competition growing and a 10-year anniversary on the horizon, they needed a brand and website that made it instantly clear why universities should choose them. Working with the UniQuest team and their website design agency, I took the project from brand workshop to final publish.
- ClientUniQuest
- SectorHigher education
- My roleProposition, messaging, page design input, copy, page build
- ScopeNearly 30 pages
The challenge
UniQuest’s brand and website no longer reflected the business it had become, and the market had grown far more crowded. They wanted a confident new website, ready for their anniversary PR launch.
As a university marketing and student recruitment professional, I was their target audience. I knew what their clients care about and what would persuade them, so we could move quickly from insight to action.
What I did
1. Brand proposition and messaging
- Reviewed their marketing materials and competitors to pinpoint exactly where UniQuest is different
- Planned and ran a brand workshop with the executive team, built around one question: why should a university choose UniQuest?
- Developed the brand proposition and a key messaging framework to guide every page and future campaign
- Defined a tone of voice that captures their personality: energetic, confident and personal
2. Shaping the website
- Created the navigation map, so the site tells UniQuest’s story clearly and gives users a smooth journey
- Worked with the design agency to plan templates and shape page designs around the messaging
3. Copy, build and publish
- Wrote all the copy for nearly 30 pages, informed by SEO keyword research
- Built the pages and edited content through to final publish, working closely with the UniQuest marketing team
The result
A bold, engaging website with a clear proposition at its heart – helping UniQuest stand out from global competitors, and launched in time for its 10-year anniversary.
“Sophie is great to work with – she quickly understood the objectives and personality of our company and has written beautiful copy which really captures the essence of who we are and what we do.”
Natalie Clark, Marketing Manager, UniQuest
