6 exceptional AI marketing tools: tried and tested by me!
As AI continues to revolutionise the world of marketing, businesses of all shapes and sizes are increasingly turning to intelligent tools to gain a competitive edge.
As someone who likes to work as efficiently as possible (I’m fast, but I always want to be faster!), I’m not threatened by AI. In fact, knowing that AI can give me the edge, I use tools daily. And I’ve specifically tried and tested different tools to see how they can help me get better at what I do.
Here are six of the best AI marketing tools I’ve found in 2025 (note, they’re always changing) that could enhance your marketing campaigns with smarter content, insights, automation, and personalisation.
1. Jasper
Jasper is a powerful AI copywriting tool that will help you, as a marketer, to generate high-quality content in seconds. From blog posts and ad copy to emails and social media captions, Jasper adapts to your brand voice and speeds up content production without sacrificing quality. It’s not free (prices start at $49/month), but providing you get your prompts right, it will be your new best friend when you’re growing your business. Here’s a fantastic in-depth review on PC Mag. I have to say that this tool, as it develops, is one for marketers to watch in terms of competition!
2. HubSpot
HubSpot integrates AI across its CRM, email marketing, and automation tools. It uses machine learning to analyse customer behavior, optimise send times, and improve lead scoring, making your marketing efforts more targeted and effective. So if you’re looking to collect customer data and launch email campaigns, this is the place to be. Here’s a detailed review on WhiteHat that also highlights HubSpot’s exciting roadmap for 2025 – lots of innovation to come.
3. ChatGPT by OpenAI
ChatGPT enhances customer engagement through conversational AI. It can be used for everything from crafting personalised email sequences to generating creative ideas for campaigns. Its natural language capabilities make it ideal for marketers who want a reliable writing and ideation assistant, and this is the tool I’ve used the most. Why? Because the basic version is free.
I have to say that I love it, but it’s also far from perfect. It crafts brilliant content, especially the Pro version, but it sensationalises language and Americanises all text. Its best use is for turning my often-too-direct emails into professional, positive and eloquent messages that land well in someone’s inbox! Something small but extremely handy when I’m working in large fast-paced teams. Here’s a great review on PC Mag.
4. Surfer SEO
Surfer SEO combines AI with SEO best practices to help marketers optimise content for search engines. It analyses top-ranking pages (that means its particularly good for high-ranking keywords) and provides real-time guidance on keywords, structure, and readability, ensuring content is both user- and search-friendly. One of its most powerful features is its ability to insert internal links automatically by finding the most lucrative anchors in your copy. Here’s a great review on Authority Hacker.
5. Grammarly Business
AI-powered Grammarly Business ensures your marketing materials are polished and on-brand. It provides advanced grammar, tone, and clarity suggestions, aligned with your business, allowing teams to maintain consistent, professional messaging across all platforms. The free version is also fab for evaluating grammar and educating teams on what’s right and wrong. It’s fab for those doing professional writing every day. Here’s a great review on Grammark.
6. Synthesia
Synthesia uses AI to create professional-looking videos with human avatars from text. Ideal for marketing, training, and product demos, it eliminates the need for expensive production crews while maintaining a high-quality output. Turn text to video in minutes. I couldn’t find a strong product review for Synthesia but it’s definitely one to try!
In summary…
By making the most of these AI tools, you, as a marketer or business owner, can save time, reduce costs, and deliver more impactful campaigns tailored to your audience. I know, because I do exactly that!