Exactly 12 weeks of solid work produced Hartpury University’s first ever postgraduate prospectus. We ran exploratory sessions with academic staff to clarify value propositions; identified, interviewed and produced inspirational student and graduate stories, and undertook an entire suite of new photography to help communicate a vibrant student life.
The challenge was to create a unique postgraduate brand, distinctive from Hartpury’s college and undergraduate brands; a more subtle colour palette, mature tone of voice, plus focus on impactful academic research and thought leadership in health, performance and wellbeing topics aided differentiation.
Once printed, we delivered a direct mail campaign to all leads and undergraduate students, adding strong call-to-action content on key website landing pages. A key distribution channel, within three months of production, over 300 prospect details had been captured from order forms, compared to only 50 in the previous year. This data will be invaluable to email and printed campaigns to promote application and enrolment.
