An important direct mail to drive conversion from offer to enrolment for postgraduate students.

This was Hartpury University’s first offer-holder guide, as part of their new postgraduate recruitment strategy.

I developed the messaging framework, wrote the copy, selected imagery and developed the guide with their in-house designer to completion.

The guide is a key part of improving conversion from offer to enrolment of postgraduate students – something that Hartpury is aiming to improve.