Feva, a designer womenswear boutique in the Cotswolds, needed to sell through its end-of-season stock. Creative promotional emails to its loyal customers did exactly that, with open rates far above the sector average.
- ClientFeva boutique
- SectorDesigner womenswear
- ChannelEmail marketing
- My roleCopywriting and art direction
The challenge
At the end of every season, Feva needed to clear remaining lines quickly to make room for new collections, without undermining its premium, designer positioning.
What I did
- Copywriting. I wrote engaging, on-brand promotional emails that created urgency while keeping the boutique’s stylish, personal tone
- Art direction. I art-directed the email designs and imagery to showcase the collections at their best
- Customer data. A loyal following and an up-to-date customer database meant every email reached the right people
The result
50–60%
open rates, significantly above the sector average
- Increased footfall in store
- Sell-through of most end-of-season lines
