B2B copywriting for the UCAS website

UCAS underwent a complete re-brand. This included re-vamping brand identity and adopting a more human, direct and confident tone-of-voice.

With extensive higher education marketing experience, I was asked to support the creation of new messaging and copy for their new website designs.

Before starting this project, I evaluated evaluating competitor brands, segmenting audiences and products, and mapping user journeys.

I then used pre-defined web page templates to develop new copy to help promote their brand, and sell their products and services.

100% of profits invested in UCAS products and services are re-invested into improving access to higher education across different audience groups, so it felt like a good cause!