Feva (Cotswolds-based boutique) wanted to celebrate its inspiring female customers at a monthly VIP in-store style event, each featuring a new theme designed to promote female confidence through fashion.
The intimate relationship that staff and customers shared made it easy to identify 70 inspiring females to invite, each receiving an exclusive personalised event invite through the post.
Strong customer loyalty meant that invites were well received, resulting in over 80% of those invited attending each event. Alongside becoming monthly highlights for all involved, retail sales would often surpass income made in an entire week – a simple but effective formula, resulting in return on investments exceeding 300%.
