Postgraduate offer-holder guide

An important direct mail to drive conversion from offer to enrolment for postgraduate students.

This was Hartpury University’s first offer-holder guide, as part of their new postgraduate recruitment strategy.

I developed the messaging framework, wrote the copy, selected imagery and developed the guide with their in-house designer to completion.

The guide is a key part of improving conversion from offer to enrolment of postgraduate students – something that Hartpury is aiming to improve.

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