Marketing that makes a difference
I help organisations turn ambition into reality through intelligent marketing that connects with the right people, making the most of technology and AI to work smarter and drive results.
With 25+ years’ experience, specialist Chartered Institute of Marketing qualifications and nine national marketing awards, I combine strategic thinking, creative ideas and practical delivery with a performance-led approach.
From brand positioning and storytelling to digital campaigns, websites and technology solutions, I solve problems, spot opportunities and help good organisations do great things.
Loved by clients
An intelligent approach
Strategic thinking
I take a big-picture view to connect ideas, uncover insights and identify opportunities for competitive advantage
Creative ideas
I create fresh perspectives, compelling stories and award-winning campaigns that capture attention and drive results
Meaningful impact
I turn strategy into results-driven action, balancing ambition with budgets, technology, resources and hassle-free delivery
Award-winning expertise
I’m proud to hold nine national HAVAS HEIST awards for outstanding campaign innovation – reflecting my ability to think differently, challenge convention and turn creative ideas into marketing that makes a measurable impact. From developing clear objectives and plans to delivering standout content and campaigns, I bring structure, focus and imagination to what I do.
Making tech and AI work for you
I embrace new technologies and AI to work smarter, inspire ideas and find better ways to solve problems. From identifying the right tools for a particular challenge to finding practical ways to integrate them into everyday work, I focus on making technology accessible, useful and effective – always with people, purpose and good judgement at the heart of what I do.
What I offer
Marketing strategies
GET COMPETITIVE
Get clear on what sets you apart and what matters to your audiences, shaping focused positioning, content and channel strategies that provide competitive direction
Digital marketing
REACH YOUR AUDIENCES
Turn your strategy into action, reaching the right people with the right channels and technologies to make your marketing investment worthwhile
Creative content
STAND OUT
Tell stories that capture attention and engage your audiences through compelling copywriting, case studies, video, photography and podcasts
Training and coaching
REACH YOUR POTENTIAL
Strengthen your internal marketing capability through a range of practical training packages, tailored coaching and collaborative support
Portfolio
Blog
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Your brand value proposition and key messages
1. How to develop a value proposition A value proposition answers: ‘why should a customer choose your business over others?’ It’s external-facing, aimed at your customers. It clearly explains the…
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Developing a website marketing strategy: a step-by-step guide
In today’s digital world, every business needs a website – it’s the beating heart of your marketing strategy. But with over 1.1 billion websites live on the internet as we…
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Navigating the marketing world with ADHD
I’m sure I have ADHD – I’m not formally diagnosed, BUT I fit most of the NHS criteria so I’m going with that… Marketing is my ideal career, but it’s…
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Embracing independence: working as a freelance marketing professional
The traditional employment landscape is evolving, with an increasing number of professionals choosing the path of independence, including me! But while the prospect of being your own boss and having…