Blog
Enjoy my everyday thoughts about copywriting, content strategy, brand and marketing below. I try to make them useful to large and small businesses alike, so hopefully they’ll inspire you to find new creative ways to grow your business or fulfil your mission.
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Navigating the marketing world with ADHD
I’m sure I have ADHD – I’m not formally diagnosed, BUT I fit most of the NHS criteria so I’m going with that… Marketing is my ideal career, but it’s very fast-paced.…
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Embracing independence: working as a freelance marketing professional
The traditional employment landscape is evolving, with an increasing number of professionals choosing the path of independence, including me! But while the prospect of being your own boss and having flexibility is…
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Website copywriting: art and science
Website copywriting is a critical element in digital marketing, playing a pivotal role in shaping your business’s online presence and influencing user behavior. It involves crafting compelling, concise, and persuasive content to…
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SEO: Naming images and alt tags in your website CMS
Your website images play a pivotal role in enhancing the overall user experience of your website. So properly naming images and utilising alt tags within your website content management system are crucial…
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The unlikely content heroes: marketing stakeholders
Picture this: a marketing team on a daring quest to conquer the ever-changing realm of digital landscapes, armed with creativity, data analytics, and strong coffee. But wait! In the shadows, unsung heroes…
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Brand: Why it’s more than just a logo
Your brand is so much more than just a fancy logo or a catchy tagline. First things first, what exactly is a brand? Think of it as the personality and reputation of…
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Content Strategy: Unleashing the Magic of Compelling Content
We’re diving into the realm of captivating storytelling, engaging blog posts, and social media magic. First things first, what exactly is content strategy? Well, think of it as the secret recipe that…
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The Power of Words: Why Professional Copywriting Rocks!
Today, let’s have a chat about the incredible importance of professional copywriting. We’re talking about the wizards of words, the masters of messaging, and the superheroes of storytelling. So, kick back, relax,…
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Creating a customer persona
Knowing and understanding your customers is central to a successful business strategy. Customer personas are your perfect tool. So if you haven’t already developed your knowledge bank through research, and created your…
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Delighting your prospects with marketing content
Competition for attention in the digital world is fierce. From brands and influencers to family and friends, we’re faced with new engagement opportunities everywhere we look. In fact, we spend nearly seven…
