Category / Brand / Uncategorized
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![Shift in marketing: From sales funnel to flywheel]()
How strong is your conversion strategy?
The consumer world has changed. The traditional marketing sales funnel – at the helm of successful marketing strategies for decades – is now a flywheel. Why? Because purchase decision-making journeys have evolved…
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![Female on laptop holding Facebook like sign]()
Employee advocacy: making it work
If you haven’t yet heard, employee advocacy is the next big thing. And to be honest, when you look at the successes of brands like Dell, Starbucks and GymShark, whose employees are…
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![Brand Scrabble tiles]()
Does your ‘brand’ really matter?
Most large businesses understand that their brand is among their most valuable assets, providing the route to long-term financial success; they also have the capabilities to mould this asset to suit their…
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