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Employee advocacy: making it work
If you haven’t yet heard, employee advocacy is the next big thing. And to be honest, when you look at the successes of brands like Dell, Starbucks and GymShark, whose employees are…
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Does your ‘brand’ really matter?
Most large businesses understand that their brand is among their most valuable assets, providing the route to long-term financial success; they also have the capabilities to mould this asset to suit their…
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