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Navigating the marketing world with ADHD
I’m sure I have ADHD – I’m not formally diagnosed, BUT I fit most of the NHS criteria so I’m going with that… Marketing is my ideal career, but it’s very fast-paced.…
March 6, 2024 -
Embracing independence: working as a freelance marketing professional
The traditional employment landscape is evolving, with an increasing number of professionals choosing the path of independence, including me! But while the prospect of being your own boss and having flexibility is…
March 5, 2024 -
Website copywriting: art and science
Website copywriting is a critical element in digital marketing, playing a pivotal role in shaping your business’s online presence and influencing user behavior. It involves crafting compelling, concise, and persuasive content to…
January 30, 2024 -
Delighting your prospects with marketing content
Competition for attention in the digital world is fierce. From brands and influencers to family and friends, we’re faced with new engagement opportunities everywhere we look. In fact, we spend nearly seven…
April 7, 2023 -
Content design for website landing pages
Landing pages provide quality experiences for users and drive conversions or sales using targeted messaging. They contain value propositions and trust signals, communicating how your product or service addresses customer needs and…
December 12, 2022 -
Employee advocacy: making it work
If you haven’t yet heard, employee advocacy is the next big thing. And to be honest, when you look at the successes of brands like Dell, Starbucks and GymShark, whose employees are…
September 2, 2022