Hi, I'm Sophie

about

I’m a highly qualified marketer with 25 years' experience and nine national marketing awards for innovation. I bring together strategic thinking, creative ideas and hands-on delivery - because that’s what makes a difference.

I look at the bigger picture, ask questions and find ways to make things work – from shaping a brand and finding the right story to launching digital campaigns and websites and developing the skills of internal teams.

I’m naturally curious, creative and proactive, with a keen eye for opportunities and an instinct for understanding people. I love making connections, solving problems and helping good organisations do great things.

What people say

Loved by clients

'Absolutely superb marketing judgement'
Young boy constructing with wooden building blocks, promoting creativity and play.
Siobhan Frank
Saïd Business School, University of Oxford
University of Bristol logo

I combine big-picture thinking with attention to detail.

I’m creative but grounded, strategic but practical. I enjoy untangling complex challenges, spotting connections others might miss and turning ideas into something tangible.

I’m also collaborative and straightforward. I believe the best work comes from listening carefully, building trust and working together towards a shared goal. I adapt to different people, teams and environments, bringing energy, initiative and a willingness to get stuck in.

Above all, I want my work to make a difference – not simply to produce more marketing, but to help organisations communicate with greater clarity, reach the people who matter and move forward with confidence.

Over more than 25 years, I've worked across SMEs, higher education, heritage and the charity sector.

Each has brought different audiences, challenges and opportunities, and I’ve learned how to get to grips with new sectors quickly and understand what makes each organisation and their audiences tick.

I’m qualified to the highest level through the Chartered Institute of Marketing and have won nine national marketing awards for marketing innovation.

I’m proud of those achievements, but what matters most to me is using my experience to solve real problems, create better ways of doing things and help people achieve more than they could alone.

Outside work, I'm happiest when I'm moving, exploring or spending time in nature.

 Swimming, yoga and other body-based practices are important parts of my life, alongside my love of animals, the outdoors and discovering new places.

I’m naturally curious about how things work – whether that’s understanding people, exploring a new country or finding a different way to approach a challenge. I value adventure, learning and experiences that take me beyond the familiar.

I think that curiosity carries into my work. It helps me look at things from different perspectives, keep learning and stay open to possibilities.

strengths

Why me?

Scissors Streamline Icon: https://streamlinehq.com

Strategic

I connect commercial objectives with audience insight, backed by Chartered Institute of Marketing qualifications and 25+ years’ experience

Health Care 2 Streamline Icon: https://streamlinehq.com

Creative

I find fresh perspectives, develop compelling stories and create award-winning marketing that captures attention and makes an impact.

Earth 1 Streamline Icon: https://streamlinehq.com

Intelligent

I quickly grasp complex challenges, connect ideas and identify opportunities to improve marketing effectiveness, processes and systems.

Warranty Badge Highlight Streamline Icon: https://streamlinehq.com

Practical

I turn strategy into action, balancing ambition with budgets, resources and efficient systems to deliver meaningful, measurable results.

services

What I do

I work across the full marketing and communications mix, helping you join the dots between your brand, your audiences and your objectives.  Whether you need strategic direction, support with a specific project or someone to bring your marketing plans to life, I can help at the level you need.

Shipping Box 2 Streamline Icon: https://streamlinehq.com
Free Delivery

On all orders over $75

Credit Card 4 Streamline Icon: https://streamlinehq.com
Secure Checkout

Encrypted & protected payments

Production Belt Time Streamline Icon: https://streamlinehq.com
Returns & Exchanges

Easy 30-day returns

Gift 2 Streamline Icon: https://streamlinehq.com
Gift Wrapping

Complimentary service

Beautifully designed products for curious, playful, growing children. Made from the world’s finest natural materials.

hello@kidsandco.com
1300 000 000
Mon–Fri, 9am–5pm CET

© 2026 Kids & Co. Pty Ltd. All rights reserved.