What I do
I bring together strategic thinking, creative ideas and practical delivery to make marketing and communications more purposeful, compelling and effective.
From defining your strategy and sharpening your brand to creating content, developing digital experiences and delivering campaigns, I help you focus on what matters, make the most of your resources and turn ideas into meaningful results.
I can work independently or as part of your team, bringing fresh perspective, specialist expertise and hands-on support wherever you need it most.
Marketing strategy and brand positioning
Get clear on what sets you apart, what matters to your audiences, how to shape your brand and marcomms into a competitive strategy:
- Brand strategy
Defining why audiences should choose you - Content strategy
Deciding what stories to tell, how and where - Marketing strategy
Identifying the channels and activities to deliver results
Digital marketing campaigns and projects
Turn your strategy into action, reaching the right people with the right channels and systems to make your marketing investment worthwhile:
- Website strategy, development and content
- Email marketing
- Social media strategy and management
- Advertising and campaign management
- Media relations and PR
Creative marketing content
Tell stories that capture attention and connect with your audiences through compelling copywriting, case studies, video, photography and podcasts:
- Copywriting and storytelling
- Photography and video production
- Creating engaging, audience-focused content across channels
Marketing training and coaching
Strengthen your internal marketing capability through practical training, tailored coaching and collaborative support:
- Developing training and coaching packages
- Helping teams build skills, confidence and marketing capability
Loved by clients
Why me?
Strategic
I connect commercial objectives with audience insight, backed by Chartered Institute of Marketing qualifications and 25+ years’ experience
Creative
I find fresh perspectives, develop compelling stories and create award-winning marketing that captures attention and makes an impact.
Intelligent
I quickly grasp complex challenges, connect ideas and identify opportunities to improve marketing effectiveness, processes and systems.
Practical
I turn strategy into action, balancing ambition with budgets, resources and efficient systems to deliver meaningful, measurable results.
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6 exceptional AI marketing tools: tried and tested by me!
As AI continues to revolutionise the world of marketing, businesses of all shapes and sizes are increasingly turning to intelligent tools to gain a competitive…
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Developing a website marketing strategy: a step-by-step guide
In today’s digital world, every business needs a website – it’s the beating heart of your marketing strategy. But with over 1.1 billion websites live…
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Navigating the marketing world with ADHD
I’m sure I have ADHD – I’m not formally diagnosed, BUT I fit most of the NHS criteria so I’m going with that… Marketing is…
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Embracing independence: working as a freelance marketing professional
The traditional employment landscape is evolving, with an increasing number of professionals choosing the path of independence, including me! But while the prospect of being…
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Website copywriting: art and science
Website copywriting is a critical element in digital marketing, playing a pivotal role in shaping your business’s online presence and influencing user behavior. It involves…
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SEO: Naming images and alt tags in your website CMS
Your website images play a pivotal role in enhancing the overall user experience of your website. So properly naming images and utilising alt tags within…
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The unlikely content heroes: marketing stakeholders
Picture this: a marketing team on a daring quest to conquer the ever-changing realm of digital landscapes, armed with creativity, data analytics, and strong coffee.…
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Brand: Why it’s more than just a logo
Your brand is so much more than just a fancy logo or a catchy tagline. First things first, what exactly is a brand? Think of…
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Content Strategy: Unleashing the Magic of Compelling Content
We’re diving into the realm of captivating storytelling, engaging blog posts, and social media magic. First things first, what exactly is content strategy? Well, think…
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The Power of Words: Why Professional Copywriting Rocks!
Today, let’s have a chat about the incredible importance of professional copywriting. We’re talking about the wizards of words, the masters of messaging, and the…
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Creating a customer persona
Knowing and understanding your customers is central to a successful business strategy. Customer personas are your perfect tool. So if you haven’t already developed your…
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Delighting your prospects with marketing content
Competition for attention in the digital world is fierce. From brands and influencers to family and friends, we’re faced with new engagement opportunities everywhere we…
