Blog
Enjoy my everyday thoughts about copywriting, content strategy, brand and marketing below. I try to make them useful to large and small businesses alike, so hopefully they’ll inspire you to find new creative ways to grow your business or fulfil your mission.
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![Shift in marketing: From sales funnel to flywheel]()
How strong is your conversion strategy?
The consumer world has changed. The traditional marketing sales funnel – at the helm of successful marketing strategies for decades – is now a flywheel. Why? Because purchase decision-making journeys have evolved…
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![Text graphic: Content_Design_for_Website_Landing_Pages]()
Content design for website landing pages
Landing pages provide quality experiences for users and drive conversions or sales using targeted messaging. They contain value propositions and trust signals, communicating how your product or service addresses customer needs and…
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![Copywriting typographic]()
Marketing copywriting: what you need to know
The digital era has changed the world of marketing copywriting; it’s changed the way people read and digest information – both online and offline. Increasingly short attention spans require sentences and paragraphs…
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![Female on laptop holding Facebook like sign]()
Employee advocacy: making it work
If you haven’t yet heard, employee advocacy is the next big thing. And to be honest, when you look at the successes of brands like Dell, Starbucks and GymShark, whose employees are…
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![Brand Scrabble tiles]()
Does your ‘brand’ really matter?
Most large businesses understand that their brand is among their most valuable assets, providing the route to long-term financial success; they also have the capabilities to mould this asset to suit their…
